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Schwarzenegger Signs New Sonoma Wine Law
More grapes from Sonoma County are now required in wine with Sonoma on the label

At least 75 percent of grapes used to make wine must be from
Sonoma County in order for the region to appear on wine labels
or in a brand name, according to a new law signed by California’s
Governor Arnold Schwarzenegger Sept. 30.

“ California produces some of the finest wines in the world. From the delicate
Pinot Noir of the Central Coast to the Cabernet from Napa or Sonoma, our
state boasts an abundance of remarkable wines,” said Gov. Schwarzenegger
in a statement. “This bill is important for wine makers and consumers as it
protects the integrity of Sonoma County wines by ensuring that a bottle’s
label accurately reflects its contents.”

The Senate bill introduced by Sen. Wesley Chesbro, D-Arcata, applies
to wine produced, bottled or labeled after Dec. 31, 2008. It was designed
to close loopholes in federal brand name legislation from 1986 in which a
grandfather clause exempted brand names already in use.

The new law has its detractors. “It’s inconsistent with the Napa statute,” said
Wendell Lee, general counsel for the Wine Institute, the California wine
industry’s main lobbying organization. “It’s very selective in the protection
that it rendered. It was pretty clear to us that some of the unintended
consequences would be dramatic if we didn’t make an effort to change the
bill.” The lobby did have an impact: “It started out as a fairly overreaching
bill,” continued Lee. “In its first incarnation it would have applied to all
counties, but as more counties started to object to being included, it
shrank rapidly from a 54-county bill to a one-county bill.”

One change that Lee considers a win: “Carneros straddles both Napa and
Sonoma. There’s a provision within the bill that allows for wineries located in
both counties to use the term Sonoma in their advertising.”

As an example, Horiuchi cites the North Coast viticultural area. “It contains
five counties, including Sonoma,” she says. “Federal regulations require that
85 percent of grapes are from within the boundaries of the viticultural region
in order for the name to appear on the label.” But now in order to use the
name Sonoma in advertising, producers would need 75 percent of grapes to
be grown in that region alone.

California is one of the largest wine producers in the world, supplying more
than $27 billion in products every year. The wine industry contributes $45.4
billion to the state economy and 200,000 jobs. California’s 1,300 commercial
wineries are predominantly small or family owned-and-operated businesses.


 

Is White Wine As Healthy As Red?

The health benefits of white wine may equal those of red wine, according to a study headed by Dipak K. Das, Ph.D., of the University of Connecticut School of Medicine.

Researchers have long known that grape skins and seeds contain many cardioprotective compounds.
Thus, red wine has been assumed to be healthier than white wine, because grape skins and seeds are
generally crushed with the pulp to make red wine, a practice much less common in the making of white wine. However, Dr. Das’ study revealed that grape pulp contains as many cardioprotective compounds as
grape skin.

“ Although further study is needed to identify the principal ingredients responsible for the cardioprotective
abilities of the grape flesh,” the researchers said, “to the best of our knowledge, our study provides
evidence for the first time that the flesh of grapes is equally cardioprotective with respect to the skins.”
Dr. Das collaborated on the study with other Italian researchers. It was published Aug. 23 in the Journal of
Agricultural & Food Chemistry.



BUT CAN IT RECOMMEND AN APPETIZER?

A robot may change how we decide what to eat or drink

A new machine called Wine-Bot can actually “taste” food and wine, according to a report published by
Japan’s NEC System Technologies. Engineers from NEC and from Japan’s Mie University worked
together to develop the culinarily sophisticated machine.

By making use of infrared spectroscopic technology, a technique often used in food science,
the robot can examine food and wine, and then list its ingredients, the project developers claim. They
also say the robot can provide food/wine recommendations and health-related information in as little
as 30 seconds.

Apparently, wine challenges the robot more than food, because differences among wines are
statistically smaller than differences among foods. Additionally, the robot is programmed to help a user
develop a set of wine preferences.

“ Like a human sommelier, the robot asks a minimum number of questions in order to narrow down the choices among the best wines,” NEC’s report said.

Although the holiday shopping season is just around the corner, don’t plan on adding Wine-Bot to your wish
list just yet. “We have no plans to sell to consumers yet,” said Yukie Endo of NEC. The robot was developed
in part for a technical conference oriented toward the development of practical technological applications
for the future.


Jackson Buys Murphy-Goode

Sonoma County wine maven
makes deal for Alexander Valley winery

Jackson Family Wines, the parent company of the popular Kendall-Jackson wine brand, purchased fellow Sonoma winery Murphy-Goode Estate Winery in June for an undisclosed amount.

Founded in 1985 by three California wine industry veterans— Tim Murphy, Dale Goode and Dave Ready — Murphy - Goode Winery garners consistent praise for its Fumé Blanc.

In a statement released after the purchase, Jackson Family Wines founder Jess Jackson said the acquisition is an exceptional addition to his company’s portfolio of wines. “As a friend and a neighbor in the Alexander Valley, I have watched Murphy-Goode grow over the years,” said Jackson, “producing one exceptional wine after another. We all started in this business at the same time, and we plan to continue their historic family legacy of passion and commitment to quality.”

The Murphy family retains ownership of their vineyard holdings in the Alexander Valley and in the
Russian River Valley.

 


 

WineStyles Franchise Hits Atlanta

Fast-growing wine franchise
opens a store in the city’s Perimeter area

Laura Murvartian was a high-placed executive at Turner Broadcasting when she had an epiphany.

“ I loved wine and the whole lifestyle that goes with it,” Murvartian said. “So I did some research and found the WineStyles Web site. I just loved the look and the feel of it and thought it would do really well in Atlanta.”

Murvartian decided to turn that speculation into reality: She recently opened Atlanta’s first WineStyles
store. As opposed to many other wine retail outlets, the store organizes its wine by style—crisp, silky, rich, fruity, bubbly, mellow or bold—instead of by varietals or region. Most wines are $25 or less, although Murvartian has an “If You Insist” section where customers can get more expensive wine.

The WineStyles franchise concept, which began in 2004, has grown to more than 100 franchises in 15 states, with stores set to open in Mexico and Puerto Rico. According to Murvartian, four more stores are expected to open soon in the metro Atlanta area, as well as one in Savannah, Ga.

Murvartian, who is not only the new store’s owner but WineStyles’ Georgia area developer, likes the appeal of the store itself and of the work experience it promises.

“ It seemed like it would be less of a business and more like a party every day,” she says.

 

 

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