We love wine. What we don’t love is trying to figure out which wine to buy.
Some people might know what it means when you see a wine with a “Score” of 97 and a description that says it is a “Cedary but arcane Cabernet Franc with corpulent green tea overtones and hints of a bashful cigar box. Drink now through 2018.” To that we say, “Huh?”
Instead of experts recommending great wines that are perfect for everyone, we thought it would be better if there were a way to find a great wine for each of us.
WineSimple spent the past two years figuring out how to match specific wines to an individual’s taste preferences and now we’re ready to share the results with you. Take our Taste Quiz and we’ll match you to wines we think you’ll love. Rate the wines you drink and our matching algorithm narrows down the list so the recommendations get better and better.
Once we figure out which wines you’ll enjoy, we don’t leave you hanging. We’re signing up retailers who share their inventory list with us so that we can recommend wines for you based on where you shop.
Also, instead of buying wine as a gift based on how much you want to spend, we can help you find wines matched to your friend’s taste preferences. It’s a way more personal way to tell a friend that you care about them and what they drink.
WineSimple Frequently Asked Questions
What is WineSimple?
WineSimple is a better way to choose wine because we recommend specific bottles that match your Taste Profile.
Why can’t I login to WineSimple with an email address?
We chose Facebook authentication to get started because it will allow us to identify your Facebook friends who are also using WineSimple and recommend specific bottles of wine for both you and your friends. We’ll be adding the ability for you to log in via email in version 1.1.
How does WineSimple find my perfect wine matches?
By learning about you and what you like. Your answers to the Taste Quiz and your ratings of wines tell us about you as an individual. We don’t think there are “great wines”. We think there are great wines for YOU!
Why do some stores show up, but not others?
Instead of waiting until we signed up a bunch of retailers, we decided to launch now and add more retailers over time. You can use WineSimple in any store and we expect you’ll find many of the wines we recommend. When you shop at a retailer that is working with WineSimple, you should find your recommended wines on the shelf.
Why should I associate myself with a location?
When you select to filter your list of recommended wines by a specific store location, we only show you wines you’ll enjoy that are available at that location. After all, what good is it to recommend wines that are not in the store where you are shopping.
What do the dollar signs mean?
The dollar signs are our way of letting you know about how much retailers charge for a wine. It also allows you to filter your wine list based on the amount of money you want to spend. Note that prices change all the time so we cannot always guarantee the price of a wine at any store, but we can tell you what it generally sells for. If you associate the app with a specific store, the prices are more accurate.
What is the price breakdown for the dollar signs?
$ means $0 - $10.00 $$ means $10.01 - $20.00 $$$ means $20.01 - $30.00 $$$$ means $30.01+
How many wines are in the WineSimple database?
Lots! We have about 1,000 right now and we’re always adding more.
Where do the wines in the database come from?
We’re working with wine producers from all over the world to get wines for our database. If you’re interested in adding your wines to our database, please email “email@example.com” with the subject line “Add my Wines!”
What types of filters are there?
Store Location (to filter by their inventory) Price (multi-select) Color (Reds only, Whites only, or All) Rated (you can hide or show wines you have already rated)