We love wine. What we don’t love is trying to figure out which wine to buy.
Some people might know what it means when you see a wine with a “Score” of 97 and a description that says it is a “Cedary but arcane Cabernet Franc with corpulent green tea overtones and hints of a bashful cigar box. Drink now through 2018.” To that we say, “Huh?”
Instead of experts recommending great wines that are perfect for everyone, we thought it would be better if there were a way to find a great wine for each of us.
WineSimple spent the past two years figuring out how to match specific wines to an individual’s taste preferences and now we’re ready to share the results with you. Take our Taste Quiz and we’ll match you to wines we think you’ll love. Rate the wines you drink and our matching algorithm narrows down the list so the recommendations get better and better.
Once we figure out which wines you’ll enjoy, we don’t leave you hanging. We’re signing up retailers who share their inventory list with us so that we can recommend wines for you based on where you shop.
Also, instead of buying wine as a gift based on how much you want to spend, we can help you find wines matched to your friend’s taste preferences. It’s a way more personal way to tell a friend that you care about them and what they drink.
WineSimple Frequently Asked Questions
What is WineSimple?
WineSimple is a better way to choose wine because we recommend specific bottles that match your Taste Profile.
Why do I have to login to use WineSimple?
We require login for a number of reasons, but most importantly, it allows us to remember you and your preferences. From your answers to the quiz, to the filters you have set, and the wines you have rated, we want to make sure that you are receiving the best recommendations possible. You can login with Facebook, which allows you to view your Facebook friends' recommendations as well, or with your personal email address.
How does WineSimple find my perfect wine matches?
By learning about you and what you like. Your answers to the Taste Quiz and your ratings of wines tell us about you as an individual. We do not think there are great wines. We think there are great wines for you!
How many wines are in the WineSimple database?
Lots! We have about 1,000 right now and we’re always adding more.
What do the dollar signs mean?
The dollar signs are our way of letting you know about how much retailers charge for a wine. It also allows you to filter your wine list based on the amount of money you want to spend. Note that prices change all the time so we cannot always guarantee the price of a wine at any store, but we can tell you what it generally sells for. If you associate the app with a specific store, the prices are more accurate.
What is the price breakdown for the dollar signs?
$ means Less than $10.00 $$ means $10.01 - $20.00 $$$ means $20.01 - $30.00 $$$$ means $30.01+
Why do some stores show up, but not others?
Instead of waiting until we signed up a bunch of retailers, we decided to launch now and add more retailers over time. You can use WineSimple in any store and we expect you will find many of the wines we recommend. When you shop at a retailer that is working with WineSimple, you should find your recommended wines on the shelf.
Why should I associate myself with a location?
When you select to filter your list of recommended wines by a specific store location, we only show you wines you will enjoy that are available at that location. After all, what good is it to recommend wines that are not in the store where you are shopping?
How do you know if stores have the wines you recommend?
We have entered into contracts with some stores and they keep us up to date on which wines they sell at each of their locations. Those stores can be identified by their logo on the Select Store screen.
For other stores, we use information they make available on their website. While we believe we have accurate inventory information, our recommendations may be out of stock from time to time. When we don’t have an agreement, the space where there logo would appear on the Select Store screen is blank.
If you shop in a store that has not signed up to work with WineSimple, please show them our app and encourage them to get in touch with us!
Where do the wines in the database come from?
We’re working with wine producers from all over the world to get wines for our database. If you’re interested in adding your wines to our database, please email “firstname.lastname@example.org” with the subject line “Add my Wines!”
What types of filters are there?
Store Location (to filter by their inventory) Price (multi-select) Color (Reds only, Whites only, or All) Rated (you can hide or show wines you have already rated)